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RE: Zeitgeist

in #writing6 years ago

Wow...another smart and uncommon ideas and good article by @talanhorne sir...
Coined by Matthew Arnold in the 19th century to put a name on the spirit of social change and uncertainty that characterized the Victorian Age, zeitgeist has crept into the popular vocabulary where it is flung about without much thought as to what it means. A special interest group and Google have co-opted the word to special uses. “Zeitgeist” is the name attached to a movement launched by a group of social reformers who wish to reallocate world resources under a global government. Google has a statistics function called “Zeitgeist” that aggregates how often particular topics are searched over time. In the web context, a “zeitgeist” is “an idea or image that is iconic of a particular moment.”

Some writers use it as a mere synonym for “trend,” or “fad.” Some plant it in the (usually) redundant phrase “zeitgeist of the moment.” Others, perhaps wishing to create a phrase on the model of Oprah’s “aha moment,” talk about a “zeitgeist moment.”
@talanhorne sir...Thanks for sharing this uncommon post...
All the Best..