Keep asking questions... That's the best way to reveal the real truth... ;)
Around 20 years ago, I had one "news portal website", or better said the worst possible gossip portal, but the idea was to get rich on 90% programmed people that are following that stuff... As I had no idea about that topic, I had to check other "news portals" to get content for mine... After scratching the surface, I got to the biggest "news agency" in the country which was the SOURCE for everyone else! RIP research reporters.
So, you don't need to own ALL media in the country, it's enough to own the source...
CHeers! All the best!