calling it a scam feels a bit strong to me. the giveaway cash works like an ad budget, and the real money comes from Feastables and brand deals riding on those views. clever marketing, sure, but is it actually fraud?
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It's not fraud.. it's just scam. I like to think scam in this light is different. The idea is to sell content where large amounts of money is given, but the proof of authenticity of these moneys are questionable..