I can understand this point of view. It can be seen as an opportunistic strategy and may not be viewed favorably by some people. It's not my coin, although I do have an investment in it, just like Bitcoin and others. Also this is a proposal and the ZCL community has to support it. Theoretically anyone can call a coin different names and whatever catches on will probably end up being used. I think BitcoinZ really reflects the essence of the coin better since the technology is mainly a version of bitcoin with a distinct improvement in privacy using zk-SNARKs tech. 1) The 'Z' distinguishes it enough from Bitcoin. 2) The other Bitcoin brands that have been around and mentioned in the post havn't really diminished what Bitcoin is. 3) It's a good marketing strategy for an open-source /non-IP world. Culturally if people are offended, they'll either dismiss it or actively work against it so I think the free market will generally settle things. As long as you aren't trying to pretend to be the core Bitcoin and confuse people I think culturally it's fine. People even have different visions of what Bitcoin is... (Bitcoin Unlimited vs Core)... so ownership only goes as far as those individuals who are using the ecosystem.
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