You are correct. He is not in an agreement with Twitter or Musk. He is simply using the platform to market what he is doing.
However, I would believe just like clips of others are on YouTube, you will see Carlson turning to Twitter, especially with the monetization being promised by Musk.
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I agree, also think Elon is clearly making a move to host video and have competition with YouTube officially. But X company main goal is a WeChat style app correct? I mean according to Elon? He’ll be first Trillionare I’d bet.