I've navigated the Deso platform for a couple of weeks and I was amazed to see how few people there had ever heard about hive. I'm not even sure that the ones running the platform have heard of hive... They have a big project running with focus.xyz that attracts a lot of funds and eyes. They got listed by crypto.com because of that and it didn't cost them a dime.
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I have told them on social media now that Hive/Steem got there first, but I have zero expectation that anyone will pay any attention.
I am 99% sure the operators know about Steem and probably Hive. You don't enter into a marketplace and spend that kind of money without doing the most basic research.