Is it the future or a threat? The answer of course is "yes". Data science is very useful in the pursuit of convenience and it is equally absolutely terrifying as vast cool unsympathetic entities use it to master us in entire and feed us what we want as soon as we want it -- or before we even want it.
Until finally, they will be able to make us want whatever they are selling and make us think it was our idea.
everyone's got a point!!
the one thing is privacy is what really matters