This is yet another follow up to my posts on the OCD on-boarding project, examining how they perform in user retention compared to Hive as a whole. On Tuesday I presented the overall statistics for onboarding as well as compared the performance of the top onboarders. Today we will take a look at how the onboarded users themselves are performing on Hive compared to the overall network of users, using a cohort analysis.
Cohorts
A cohort is a group of people who are born or begin something together at about the same time. Cohorts are often used in demographics, or looking at the performance of students in schools and University for example. Here each cohort is the group of users who joined Hive in the same month and year.
In order to make a valid like-for-like comparison, I will only examine cohorts beginning in December 2021 - this is when OCD began onboarding in earnest with the @ocd account for account creations.
Active Authors
The first chart shows active authors per month, who joined starting December 2021, broken into cohorts. We can immediately see the impact of low user retention in this chart, 50% or more of each cohort has already given up after just 1 month.
Let's look at how the OCD cohorts perform by comparison. These are all the same time periods, but only looking at the users onboarded by @ocd with referrals.
The difference in retention is immediately obvious. Where most users gave up quickly, OCD onboarded users stick around for much longer. Looking at the whole period 51.9% of active authors made another post in their second month. In comparison 93.44% of OCD onboarded users did the same. If we look at longer periods, such as 3 months later or 6 months later, OCD fares even better in comparison, more than doubling the average retention.
| Retention After... | Overall Retention | OCD Retention |
|---|---|---|
| 1 Month | 51.9% | 93.44% |
| 3 Months | 26.16% | 57.84% |
| 6 Months | 17.98% | 34.62% |
| 12 Months | 11.4% | 19.12% |
However the further you go out from there, the gap starts to narrow. It is likely that for longer periods, your likelihood of staying has less to do with how you were brought into Hive and is more determined by other factors.
We can also look at how the impact of better retention for OCD onboarded users accumulates over time. Although OCD created a mere 0.6% of user accounts since December 2021, they represent over 5% of all users who joined since then whom are still active in 2024.
Activity Level
Posts Per Month
Let's take a look at the number of posts made by each cohort.
Users from all cohorts since December 2021 made 666934 posts since joining. Users onboarded by OCD made 21665 posts. That is a rate of 22 per all authors and 34 per OCD onboarded users.
Author Rewards
A chart for author rewards is likely to show the same story again, so forgive me but I will just share the overall rates of rewards for comparison. Overall users earned about $0.92 per post. OCD onboarded users earned $4 per post.
Conclusion
Users onboarded by OCD are much more likely to stick around on Hive for 6 months or longer. In general they also post more often and earn substantially more on posts.
Because of superior retention, the group of users onboarded by OCD grows over time, where the Hive userbase overall does not. It is still too small scale to make a large impact, and Hive rewards are close to a zero sum game so it is unclear if high OCD user retention makes overall retention higher or not.
An interesting thing I noted digging into the data is that some OCD cohorts just greatly outperform others. I can't say for sure why but I would speculate that perhaps when people join together as a group of friends, the likelihood of them sticking around and doing well on Hive may be strongly tied to their friends - if some leave the rest are more likely to as well, if they are doing well they stay as a group of friends, but again this is just my speculation.
What lessons do you think we can we learn from OCD onboarding and retention and how can we apply them to Hive as a whole?
You’re right but there’s another side to this. From my perspective and experience,it’s all about your goals and what you want.
I joined hive alone about two months ago,I didn’t join with any friends or group.
I just made up my mind to be active and I think I’m doing great so far.
So if you don’t really have any goals on hive you might join with active group of friends and still vanish.
Bigger steak means that you can reward more users. Although the centralization of power as now dramatically caused a huge imbalance.
Hive is dying. It's OCD.io soon.
we never had such a domain and can ensure others that our projects are alive and doing well. You may be referring to a website which showed upcoming delegation rewards to @ocdb which wasn't really used nor necessary, especially since the rewards go out twice per day.
Might be quite the victory when you have ran the rest of the people off the chain and it's all yours and you can be the god of the chain.
Lol toodles.
You're complaining about us running people off the platform in a post proving we're bringing people onto the platform.
Not enough. And give is really having issues.
It's not as glorious as it could be. Mainly due to you and your cohorts.
Yeah the entire state of affairs is you.
Then the stabbing psyberx in the back for you to get more investors...
Yeah...
But hey. When hive is all yours and you have ran everyone else off. You can have it all and bomb anyone you want...
I've left you a comment showing my interactions with cyberx: https://peakd.com/@acidyo/re-ganjafarmer-s6rjfi
if you're not going to make an effort to prove me "attacking" them, then I'm going to consider this trolling and just ignore you.
Is there anyone still in charge of that project aside from a couple irrational stakeholders who could maybe weigh in on my "attacks" towards them?
Thanks for the effort behind this. Aside from friends joining in groups I think the way some of the onboarders go about inviting many in one go may be a reason to the better retention rates, but of course also having a simpler way to nominate these users for curation and us being more certain of their legitimacy compared to new users joining we curate with other projects such as lovesniper where there may be foul play going on for easy intro post rewards at times. They often hold seminars either online through voice and cam with potential new users or host irl events where they showcase hive and give out invite codes to interested people. This of course is a "better of both worlds" as many in a certain area may already know the other participating parties wanting to join so they can stick together on their journey here and it also improves engagement on their posts and at the same time retention.
I really think it'd be worth to try and give this a chance to scale with some additional funding beside the small beneficiary rewards as there's a lot of work that goes into onboarding and guiding people either directly or through seminars and events.
PS. One thing that's been hindring some of our onboarding lately has been hiveonboard dev being afk and it causing certain countries being blocked by IP and requiring a VPN for invite links to work, which of course is not something we can ask of both onboarders and onboardees to use when all they want is to create a hive account. We'll be looking into creating or making use of other account creation services that can fill our needs in the near future.
Another great post about Hive. I shared it on HiveToday:
Cheers for more cohorts this year.
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!Lol, nothing works quite like buying your friends.
After nearly 8 years of this same thing you'd think folks would catch on, but nope.
When money is your only hook you've got to expect that once the money isn't enough folks are gonna leave.
Rather than offering a welcoming group, we offer a few bucks, but only if you bark like the trained seal.
Smdh.
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Credit: reddit
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I’m sure that the new cohorts can always do better. There is no doubt that some of them stop posting after a while but at there are some who are still active
The goal is to promote Hive and make it grow
I’m very sure we’d achieve that
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