[NEWS] Amazon Planned To Stop Tempting Customers Based On Misspelled Searches For Birkenstock

in #amazon8 years ago

The company is anxious regarding customers unknowingly buying counterfeits.

A session in Germany has said Amazon.com that it can no continued use search terms to tempt in customers who misspell “Birkenstock”.

The German sandal inventor filed an injunction, complain that the online retailer had been utilizing changes on its brand name, such as “Brikenstock”, “Birkenstok”, and “Bierkenstock” on Google’s Adwords. Birkenstock claims that by tempting in customers with keywords, it’s probably selling affected sandals, possibly destroying the company’s status. Amazon told Reuters that it runs “diligently with vendors, retailers and rights owners to identify and block fraudulent stocks entering our marketplace.”

Reuters writes that the company has separated ties with Amazon in Europe and in the US because the retailer has “lost to proactively stop” the sale of copies.

The retailer is concerned about cheap quality copies of its footwear: it devotes a page of its website to the effect, assuming that all of its stocks are made in Germany, and suggests that proposed customers move only to approved retailers.

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