Most organizations use familiar web analytics tools in their work (they can be classified as traditional methods of data analysis), while ignoring more modern ways of studying information. We dare to assert that such an approach (let's call it “traditional”), at best, will not affect the work of the business in any way, while the analysis of data as a whole, globally for the company, allows you to get an almost instant competitive advantage. we will call it “modern” or “smart”.
The analysis of company data is applied by all large enterprises without exception. And it doesn't matter if the company operates exclusively on the Internet or if it has physical customer service points, be it a cafe, or points of delivery of goods.
Smart data analysis is also needed if the company uses several online marketing tools for its work, for example, weekly email newsletters, advertising for generating leads on social networks, or organic promotion of a corporate blog in search engines. Yes, of course, working with each of these tools separately, a marketer or company director can receive separate analysis from each service, this will be traditional business analysis. Most companies do this, but all this will be scattered data that few people try to “merge” into a single stream.
"Smart data analysis" of the company https://www.dataart.com/services-and-technology/data-bi-and-analytics allows you to surprise all business processes in one plane. Here is an example that shows the work of a single analysis of the report and data in practice: combining several sources of information, we can find out users who went to the online store from advertising on Facebook, but did not make a purchase, but instead went to the blog and after reading one article subscribed to your Instagram account, and after 30 days made a purchase in the store.
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