This is a very important conversation. I have heard several people regret having done this as they look back. I think that this mindset we have puts us in a place where we feel we have the moral authority if not the moral obligation to crusade for our beliefs, especially at the beginning. I did it. I know others that have as well. Its just human nature to feel that we have something very important to share and those dummies just need to hear it.
It's how they hear it that really matters. This is a marketing campaign.