Doesn't sound too bad at all! I think there's also a front-end for travelling, called @tasteem or was it @tripsteem, hmm. Anyway that could be a great addition to at the same time get people a steem account if they want to post or review their stay while earning your token and some steem. :D
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Yeah. To take the benefit of the "voucher" you would have to have a STEEM account. My business will be registered in the coming month with the Croatian ministry of Tourism. The agency will function as if it has nothing to do with blockchain but i will add payments in BTC, STEEM, etc. (not ETC haha) with the addition of the token that will act as a voucher. All customers will get it but if they want to use it.... They need a STEEM account.
Ive thought this through quite a bit but as i said, this wont be something revolutionary. A simple tokenized business.
Let me know when you create the token on steem-engine :D