It's interesting but I'm realizing, that I'm the guy that marketing spent so much time designing their cans for. I worked grab a beer just because of the pictures on it. I love the punch in the face. Lol
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Agreed.
I think the branding is a whole industry grasping at dumb straws because the craft beer space is so crowded. That and they are small time operators without a legitimate branding department.
Still, gotta be bold and eye-catching when you want new customers and are on a shelf that looks like this:
The facepunch is legit!