People often miss a key point: even the best in a certain niche won't sell if people don't know about it.
The key is making the marketing operations an investment rather than an expense.
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People often miss a key point: even the best in a certain niche won't sell if people don't know about it.
The key is making the marketing operations an investment rather than an expense.
I completely agree with you @hatu
Most of the time I have impression that marketing is treated by many as "necessary expense" instead of opportunity.
Thanks for your reply.
Yours, Piotr
I expect as honest metrics make their way into the marketing sphere, the impression of it being an expense would change and it'd be seen more as an investment. Positive change.