Right, I have a lot of similar conversations. People think in terms of only investment/stocks, or don't understand how the technology works. Often they have never managed their own longterm finances or don't concern themselves with economic trends.
It's difficult to initiate a legitimate exchange if there is poor info or one side is lacking information - and that goes for me too. I try to go to events and learn from people that are better informed than I am about particular aspects of how Bitcoin works and the infrastructure is developing.