I think there is a lot of fear in BTC now. Rumors and people like Jeff Berwick talking about how Bitcoin Cash could take over etc. I must admit I am feeling a bit scared too. I own a lot of Bitcoin (not chained to bitcoin cash) and just a little bitcoin + bitcoin cash.
After making more than 400% return on BTC this year, I'm strongly considering selling half my bitcoin and buy bitcoin cash. Then there is another fork happening in November, and as far as I understand, there is going to be yet another coin after that.
We're going to see A LOT of volatility I suspect, and as long as all this drama is happening we're not going to see mass adoption of any bitcoin. The whole thing is just too complicated and uncertain. It used to be ONE coin, bitcoin. Now there are two, then tree, and you own them all if you do this, you don't if you do that etc.
Unfortunately it's not as easy as to just HODL and forget about it.