Ah yes, that's more of my personality too, but my coach told me to do a launch party to create awareness and get people on my email list :) So I'm giving it a go.
It's marketed towards minimalism and simple living in tiny places on tiny budgets. So overall how to thrive on tiny. I'm coaching on various topics that all centre on people being good stewards of what they have and making the most of it as well as simplifying their lives.