Copy is King. Or better yet, Queen 👑.⠀
I'm sure you've heard that one before. And if you haven't, let me explain.
Copywriting is salesmanship in print!
If you want to make money, usually, you have to be selling something: a product or service. ⠀
Copywriting is what helps you achieve that goal. It helps you sell (not your product or service), but your BRAND. ⠀
Think about Apple. They sell services and products. But, so does everyone else.
So a copywriter came up with their slogan- "Think Different".
When you think of Apple you think of a user-friendly, simple to use technology. And that's why we love Apple. (Sorry Android friends, but I can't FaceTime you, and that makes me sad.)⠀
You can do the same for your brand!
A copywriter can help your audience associate your brand with a feeling they will experience when they buy from you.
Whether it's simplicity, fun, or health- my job as a copywriter is to make your reader experience these feelings and even anticipate them.