This prompted me to have a look at what's happening in the UK.
I can see there has been consultation and a similar approach to the EU to there having to be some sort of legal entity that can be registered with the FCA (Financial Conduct Authority, the UK regulatory body), and cryptoassets are being viewed as another category of financial instruments/services. It looks like entities that are not registered will be prohibited from advertising, but none of the consultation appears to consider non-entities like Hive.
There is some regard for the opportunity for innovation with blockchain technology and London has one of the largest blockchain industries outside Silicon Valley.
I haven't investigated yet the Data Protection and Digital Information or the Online Safety Bills and how these might impinge on cryptocurrencies, but the UK is ever the opportunist and, as it is quite happy to welcome oligarchs from around the globe and launder their monies with impunity and protect them with the rule of law, and we still retain offshore dependencies and protectorates, I am confident that the UK government will find ways to make cryptocurrencies available to the wealthy.
Interestingly, and indicative of the opportunistic attitude that prevails, cryptocurrencies have already been brought into the UK's tax system.
Yes, exactly, a HUGE difference: in the EU you can't sell a crypto-asset which you created if you are not a LE. In the UK, you simply are not allowed to advertise it!
Oh blimey, there is possibly a benefit to Brexit?
yes ! :)