They have already developed their own self serve advertising platform with a real time auction based bidding system similar to Google Ad Words. It is its own ecosystem that exists outside Google, Facebook, etc. It's quasi-decentralized and outside the control of mainstream tech giants who would police content. Here's a link to the white paper and website.
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Ok, I checked out their website and read basically the whole white paper. I think I have a grasp on it. I guess my only question is, what happens when MJ is legal everywhere and the normal media companies are now allowed to market it? Does DOPE or SMX just have the first movers advantage?
Their price graph has been pretty much a flat line for the last 3 years. You think this is what is going to make it take off?
That's a good question that I've considered myself. I think we are many years away from full federal legalization in the U.S. If successful, the project would be so far ahead by then I don't think it would matter.
Honestly, if you read the white paper the biggest question that should stand out is "it's a good idea but why is it a good investment? How does the token value appreciate? How do I make money?"
That question is about to be answered shortly. Stay tuned.
As far as the valuation of DOPE goes, you should judge it from January 2017, when it was relaunched. Before that it couldn't answer the two nagging questions brought up in the press release, so it was the same as every other weed themed coin, a novelty for speculation.
Good stuff. I'll keep my eye on it and let you know how I make out if I decide to jump in. Thanks man.