It sucks it is $3,000 but I think it is a good idea. Font Awesome is used by a ton of websites as Font Awesome is the de facto standard for icons.
I don’t know how much attention it will bring us, but to be honest you never do with any form of marketing.
The fact it is a one-time is a big selling point despite the crazy prize they charge.
I dont believe it'll attract much users. We need to take a whole different approach to grow HIVE. We need to onboard complete communities, and get community platforms integrated with HIVE. I think we shall spend time and money to do just that instead of wasting time and money on digital marketing channels. See also my other comment to the post.