The only things that matter as far as brand in crypto are "line go up", next is trust, with third place being technology which we have in bucketloads.
That money invested properly would mean we would be in more exchanges, have more people using the thing, and that would lead to positive word of mouth.
I've been in marketing for decades and the only bigger waste of money I have seen in that time is a UK brewery hiring the inside of a nightclub in LA for the "light", and spending more than the entire web budget on a crappy prosthetic mask that was onscreen in total 4 minutes.