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This is a super reasonable question. As someone who has been using steemit.com since the very beginning, this site is very meaningful to me. But Steem is now powering many other applications as well. Steem is about more than steemit.com now and we're just trying to develop solutions that benefit everyone. I think the most important point to bear in mind is that the more we develop exclusively for steemit.com, the less we are developing tools that help every Steem developer. If we build tools that help every Steem DApp, then not only can steemit.com become better, but every other DApp can get better too. When we were looking at the game theoretical, cultural, and cryptoeconomic problems that were manifesting on steemit.com, we came to the conclusion that purely UI based solutions (steemit.com is a UI) would be at best a band-aid that benefited only one organization: us. Whether we're right or not does not change the fact that the reason why we chose to focus on what we have is because we believe that what we are doing will solve the most problems and enable this ecosystem to scale to the next level. Steem is capable of powering a web application that you love. That's huge. That's something no other blockchain protocol can do. We don't want to limit that potential to just one UI and just one site. This is a technology that can transform the entire internet, and we intend to see just how far we can go with it. Steem is an enormous community on the internet. Steemit.com is one UI for that community. What we are doing now is setting the stage for countless more communities, each with their own currency (SMT), but all powered by Steem.

"Roads? Where we're going, we don't need roads." - Back to the Future

Just to be clear, "Destiny" will be launched on the steem blockchain, or will there be a new blockchain and new witnesses created? Thx

You may have seen some of the posts roll out from my recent comments about building a new Steem-based application. Let’s refer to it as “Destiny” for now.

Steem based.