The HBD is harder to come by and honestly, I swap(ped) most of mine for HIVE. 😁 The main point of this whole thing is to give people more reason to hold their HIVE and (fingers crossed) attract new blood. HBD isn't a top crypto and never will be because of its internalization but, at one time, HIVE was. I think it can be again.
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To me personally, it doesn't give me any more reasons than I already have for holding HIVE. One commonality of people that don't hold Hive is that they don't care about holding Hive no matter what. So I don't think it would be the reason for them to stay their hand.
Will it attract new blood? I am doubtful on that one as well. Projects like POSH probably have better odds at attracting new blood than giving a boost to Hive APR.