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RE: Hive Advertising & Marketing Campaign

but then again, the goal also included financial rationality.

We all saw your other proposal. Youre hardly in any position to talk about "financial rationality".
Im working with a marketing agency atm and will present the proposal some time next week.
One of my principal requests was to avoid the focus on crypto related sites because that would be a massive waste of funds.
Its like FC Barcelona advertising to Real Madrid fans.
HIVE is a gateway crypto and it needs to attract new users that might show interest in new tech.

Sort:  

First, more Users with Influencer marketing + Guides on how all works, Events ( like funding Esport Tournament, best in Covid times IMO), and Interviews with people that share a Vision.

Second: Guest posts on Tech Sites and Investment sites like Forbes, guest post cost around 700$. Would attract more devs and Investors.

Also, some Affiliate Version with onboarding and more flexible Wallet tickets can be a key element.

The proposal on top looks for me also not really professional. It looks like the creators don't know about VA´s, outsourcing work, and split testing things.

Split testing is one of the most important things in marketing.

So it's a total waste of funds.

Edit: Tracking is another point....

Influencer marketing, email marketing, PPC on focused sites like Forbes but more tuned for type of people interested in new tech and open to riskier investments. That is the path i took with the agency.

Ill be opening a Discord specifically for the proposal once i receive the initial draft tomorrow or day after.. Keep checking my twitter, i will be announcing it in the next few days, i want to get as much community feedback as possible.

Sounds good.

I will show over it and give you feedback for sure:)