From a marketeer's point of view, the real challenge on how to market Hive is to identify core-fundamentals without mixing them up with initiatives made by individuals that use the Hive blockchain. This is a commonly made mistake by many companies that end up having stagnated growth. There was an opportunity for Hive to gain more traction and exposure. Also, the base approach to execute any marketing campaign should always be executed from the point of view of HIVE values, without any individually based values. Hive is rather a complex, yet easy, type of blockchain. For this reason, there are basically limitless things that people can do on this blockchain, but also limitless opinions about HIVE, whether they are positive or negative. Counter all these opinions by having a core-fundamental tone of voice, that only speaks the language of the chain.
I'd like to see a persona that represents only the HIVE blockchain first before a target-persona one.
Do you mind if I message you on Discord or Telegram?
Of course you can :)