Sometimes you have to change the plan. Not because the plan was bad, but because the world changed.
Economic stress is hitting SMBs hard right now. The businesses I want to help are tightening budgets. A 90 day 1:1 coaching engagement sounds great until they look at what it costs. They need the help. They just can't afford it the way I was packaging it.
So I pivoted. And I am pivoting pretty quick...I hope.
Old plan: straight 1:1 engagements. They were high touch, high value and high price.
New plan: video courses with 1:1 coaching sessions on the back end for those who want to go deeper.
Same content. IT governance scaled for small and medium businesses. But now it's accessible. Someone can take the course, implement what they learn, and only pay for 1:1 time if they need help tailoring it to their specific situation.
Better for them. It will be much more affordable and have a better ROI.
Better for me too. It's repeatable. I record it once and it works while I sleep. The 1:1 sessions become the premium upsell for people who got value from the course and want more.
The challenge is building it. Recording several modules and lessons takes time. Time my body doesn't always give me. My health is unpredictable. Some days I can push and some I can't. This is going to take longer than it would for someone running at full capacity.
And honestly I'm not the most handsome guy on camera. I don't speak perfectly either. I sometimes have a stutter. But I know this material. I've lived it for over three decades. That has to count for more than looking polished.
The pivot isn't failure. It's adaptation. The goal stays the same. The path to get there just changed.
Anyone else had to pivot recently? What made you change direction?
Thanks for reading,
Joe
Notes:
-All content is mine unless otherwise annotated.
-Images are my own unless otherwise noted.
-Photos edited using MS Paint and/or iPhone SE.
-Page Dividers from The Terminal Discord.
I think in these days of AI presenters people appreciate more and more seeing a human on screen do you might be in luck
I hope you are right.
If not get an AI avatar to present!
nah, I think they get me. warts and all. LOL
Video courses could be the better plan anyway. Less money up front, maybe, but they can work much more passively, giving you time to work on still other things.
Yeah, I thnk video will be a much better option. I just need to get setup and start recording.
I have been contemplating shaving for a while now. I think I will do it today just to be in solidarity with you. The good news is that it grows back and lets be real here bro... the whole beardy thing is a trend right now. I don't know how it started but by not having a beard is kind of like not being covered in tattoos these days... it sets you apart.
But whatever makes you happy I guess. For me, I don't really put a lot of attention into what I look like and lately I forget what I look like shaved. I'm going to go find out right now.
Yeah, I get what you are saying about tattoos. I have tattoos, but they were before people were getting these fancy full sleeve deals. Mine were just a regular old, drunk Marine, got a tattoo after walking out of a bar thing. As far as the beard, I would grow a beard whether it was an in thing or not. It is what me and my brother do. My brother has had a beard since I can remember. I never was able to have one while in the military. So as soon as I retired from the military, I starte growing one. I just shaved it recently because it was getting out of control. I tried to trim it myself and messed it up badly. So decidede just to cut it off entirely and start over.
I was once doing some beard maintenance when the guard on the electric clippers slipped because they were quite low quality. Now I had a deep line going down one side. That was the last time I shaved completely and it felt kind of strange and a lot of people didn't recognize me.
Yeah, it is same with me. People tell me I shouldn't shave becuase its just not me.
As you might know, I have been helping Mrs T with her new YouTube channel, so have been doing a lot of research. Interestingly enough YT have been demonetised heaps of channels that are AI. They want more human touch. it is real and more authentic. So being you is the big thing, not some slick AI perfect nonsense or filter nonsense.
Pivot yet another buzz word. Yeah we called it adapt or die when I was growing and I still do. Good luck Joe, you are making the correct Pivot!
Improvise, adapt and overcome .
That's the way!
Change is adaptation, well said.Good job, take it easy. There's time for everything.
Thank you.
I hope that your change of plan with play out nicely in the future.
I know from a person who don;t really good at taking videos, it does tkae time and energy to do so, but as some says that over time you will master it.
all the best my friend.
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Yeah. The good thing about video is that you can always do a retake until it is just right. Doing a session in person you don't get that chance.
I probably have a pivot coming up in the near future, but I don't quite know what it is yet. You are braver than me. I don't think I could ever do anything video related like that!
I am sure you could if you needed to.
$PIZZA slices delivered:
@ekavieka(3/5) tipped @coinjoe
Please vote for pizza.witness!
Good for you brother! Best thing about videos is you can tweak them until they are perfect. Keep in up!
That’s what I was thinking too! 😄