Hmm, yes, I suppose not caring also equates to apathy in a way. Perhaps it would have been better to ask "does it matter?" or "does it need defining?"
Right, I was merely provoking a bit with my answer ;) "Does it need defining?" would be my choice:)
I would want to separate the result or the work from the person. People are rarely the perfect ideal, but their work can excite or provoke you. To the extent that I love the outsider, I love the part of myself that identifies with being an underdog. Hard work can be successful, but often it is not. I have found that I can succeed with "easy work". Not because it was easy in the strict sense, but due to the fact that I experienced a moment or phase of spontaneous artistry that led me to an excellent work result. Experienced this many times, the less effort and trouble I put in, the better the work was received. HaHa! But no sooner had I put a lot of time into the design, the presentation etc. and thought that such things must be successful, than I was proved wrong. Strange how sometimes the expectation and the result of how people perceive the work results can differ.
I just experienced it again with a project. My husband said, "Oh, just play around a bit without wanting to have the perfect result right away." I followed his advice. As is so often the case, I was much happier with the result myself and sometimes I think how much energy and time I spend and then realise that it wasn't paying off in terms of sales or popularity. However, if you take the entire duration of your life and what you learn, poorer work results are part of the process and ultimately contribute to success elsewhere.
I could write about if I could find the time.
Maybe some day :)