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He simply put up a proposal that was voted by the community. Anyone is free to get something up there and let the community decide.

That is what the fund is designed for.

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I blogged, made videos and learned a ton of stuff about Hive until eventually I felt I had something to ofer. I built something useful and when it was nearly done I showed it to the community and asked for financial help to continue and make it even better. This is what you do.