I have not sampled Death Wish Coffee @thekittygirl but there are similar brands in the UK too such as F*cking Strong Coffee, Zombie Coffee and Rocket Fuel.
To be honest it is pretty simple to recreate, While everyone adores Arabica beans, Robusta is widely ignored and often used for instant coffee. But it also tends to make up a good percent of an espresso blend, because Robusta beans add more crema to an espresso - and crucially a Caffeine Kick. You see Robusta is cheap because it grows quite happily at low altitudes and so is easy to harvest - Arabica can't hack low altitudes mainly because it is decimated by insects ruining the crop. Why do the insects ignore Robusta beans? They have more then double the Caffeine! Insects can't handle all that caffeine and leave it alone.
So if you super dark roast a Robusta coffee you end up with...well a death wish coffee. And because Robusta is cheap you can let the marketing do the work and turn a massive profit off your super strong coffee. The fact it is the vindaloo of the coffee world is lost on most, some people just don't have taste buds.
Personally I would rather have a delicate medium roast from El Salvador or Peru, full of fruity floral flavours. But each to their own I suppose.
I'm with you on this one @c0ff33a! I love a good espresso, but, my tried and true medium roast Peru is one of my favorites, along with the yummy Columbian!
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