I fully agree with you. I saw your twitter conversation with the Hive witness (I guess?). I am still new but now I know a thing or two about Hive. We like to be happy surrounded by ourselves who are already on the platform. As you said in the post, we may need to outreach to other potential users and investors in explaining our value, ease of use and niche communities.
We definitely need to be marketing our product. Niche communities will do their part but there definitely should be a roadmap with potential marketing activities. I am sorry but it is true that nobody knows us. BTC has 1 million users and that is less than 1% of FB users. And, we should not focus on marketing???
This marketing need exists since very long time ago. I remember a discussion I had with a few developers 2 years ago, some of them are inactive now, who told that first we should fix the blockchain and then sell the product. The problem is that they keep fixing the blockchain, forever...