This morning I read a tweet in which a well-known developer, whom I follow and admire for a long time, expressed his core opinion on this topic:
I don't think we need more marketing or dhf budgets, instead we need more time / patience for developers to develop and builders to build.
Cost, quality and time are the most important variables of a project. "Developing with quality on time and on budget" may be the primary goal of any project.
Focusing on Development only, somehow makes you lose the environment in which you carry out the project. The environment changes, evolves so many developments run the risk of becoming obsolete before being finished.
Budget and cost are important, they make you differentiate and prioritize tasks and developments according to the project environment.
So, to say that the only thing a project needs is time is a terrible mistake IMO.
The projects are carried out in a defined time, at least planned with anticipation, then there may be delays that can endanger the project itself, making it fail or simply being late to deliver.
Software development projects work in progressive installments, so it is very common to establish what is called a ROADMAP.
HIVE in the current state may not be the best Social Blockchain in the world. It is true that we cannot stop refining and developing the first layer of the project so that the applications continue to develop in the second layer.
But, in order to develop applications in the second layer we need developers, and how do we attract developers to HIVE?
Do you realize?
How do we attract developers to HIVE?
In my opinion, the answer is the same as the one that can be applied for another important question:
How do we attract investors to HIVE?
The answer to this question is the consequence of, at the same time, answering questions as simple as the following:
Are we sure they know we exist? and by "they" I mean both, INVESTORS AND DEVELOPERS.
How can we be sure they know about us?
How do we measure it?
In what media do we appear?
Where is the roadmap?
Are we doing our best to be visible?
... and if it is not the marketing aspect, what else can we improve?
Man they had time and time and extra time... That's just crap. They should stop circle jerking at every level possible, dedicate those funds for real marketing and that's it. We need to be featured in crypto news outlets, to have Hive representatives during podcats by well known crypto tubers and so on... We need shilling, and shilling and more shilling... What the fuck Hive needs more to be built? We keep on building for years and nothing...
Marketing, and we will see a $1 HIVE quite fast. By the way @onealfa, if there's some spare powder in your gun this post has the ingredients to become a trending one imo.
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The problem is that they are comfortable in their own stuff, they don't want to face the issue because it is always easier to work hard in a useless solution while the world evolves and keep not facing the new reality. They have the feeling they are doing something important while time is running and the conditions are changing.
There are dozens of blockchains ready to be used by developers, some more efficient than HIVE or STEEM. Many ranked among the 20 top cryptos (ETH, EOS, TRX, DOT etc...) all of them do extremely great efforts to be visible... HIVE does nothing on that regard despite the user ourselves sharing our posts at Twitter, which is at least positive...
Why don't we use the funds on a third party supplier in order to delegate the marketing strategy?
I know this discussion for years in another industry. The tech people and the marketing/sales people share very little, but they can only be successful TOGETHER. They don't understand each other, they don't like each other and they don't know that they need each other.
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Exactly, that's my point. The thing here is that there is not even a Marketing team and they don't even want to talk about it.
I fully agree with you. I saw your twitter conversation with the Hive witness (I guess?). I am still new but now I know a thing or two about Hive. We like to be happy surrounded by ourselves who are already on the platform. As you said in the post, we may need to outreach to other potential users and investors in explaining our value, ease of use and niche communities.
We definitely need to be marketing our product. Niche communities will do their part but there definitely should be a roadmap with potential marketing activities. I am sorry but it is true that nobody knows us. BTC has 1 million users and that is less than 1% of FB users. And, we should not focus on marketing???
This marketing need exists since very long time ago. I remember a discussion I had with a few developers 2 years ago, some of them are inactive now, who told that first we should fix the blockchain and then sell the product. The problem is that they keep fixing the blockchain, forever...
To be honest with you, i think Hive is not ready to be marketted on a large scale. There still needs a lot to be done/built.
The only person/people who has taken advantage Hive's second layer is a super long time
steemhive witness and has made a success out because of two important factors, the layer works, and he knows his way around. 2 products that are basically floating hive, the Hive engine and Splinterlands.Are Hive's API's easy to access and developer friendly? Are there easily accessible tools?
Imagine Hives second layer is marketted to you a.k.a Hive-engine, and you have an already grown/growing community, how easy is it for you to set up your tribe and custom interface without having to go sleepless nights on Hive-engine's discord room(no offence to hive-engine guys). Can it be set up in less than 10steps with ad revenue model and other options?
Is hive engine even done developing?
Personally, i think if anything, hive should direct more resources into hiring more developers to further break down the work load and work on more things.
When the tools are made easily available, then maybe aggressive marketting can begin.
Thanks for sharing your opinion.
I'm not talking about "Large scale" marketing but a minimum at least to say that we are working on something. We have to create expectations.
Who is working on "accessible" Tools?
Why not informing the rest of the mankind that Easy-tools are in development?
Where is the roadmap?
Why not adopting measures that others have implemented and work pretty well?
As far as I know, next step is the decentralization of HIVE-ENGINE. This is a good new and a good advertisement as well...what's next for Hive?
btw, which blockchain is ready and "easy available" for developers according to you?
No one, can you imagine that? Blocktrades and co are tied up with core blockchain development. The closest we have to "accessible" tools, is Hive engine, and even that is slow because, not enough developers.
Because there is non in development, at least for now, Hive is still "on the way" to making easy tools. Hive just completed an HF that separated it from being a Steem replica. The chain is still barely stabilizing, I wonder what's next on the table.
Others? Do you mean other DPOS chains? Like which?
Yep, I totally agree, we need all hands on deck for this, its high time we have a focus rather than waiting on some SMT's,. Maybe when its ready then we can go all out on marketing and even onboard 2 external communities for free to show them what we've got. That should be what's next.
Lastly, ethereum is more easily available for devs imo, I may be wrong.
We need more hands on development on Hive
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We don't have to go so far, not even to take any other blockchain, measures as the ones that LEO has implemented are easy also to be implemented on HIVE
I fully agree, and it leads to very same question, "How do we attract developers to HIVE?" in order to develop those missing "accessible" tools?
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Marketing lol...or hiring.
@tipu curate
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