It takes on many guises and is focused at so many different things depending on who feels it and when; it's all-consuming at times, selfish and jealous, egotistical and many other less than positive things but can be an outstanding emotion to have and carries with it such benefit when used correctly. Desire is powerful.
I was thinking about desire recently and how it's impacted upon and enhanced my life.

I've worked towards achieving many different things which I've desired to come to pass or to have; some were personal, others professional, some were need-focused and some were certainly want-oriented.
I've worked hard at it and used the desire I've felt as the motivation to sustain that effort. Knowing what I wanted to achieve was a key to finding the ability to do difficult things over and over. I've nurtured the feeling of desire, built on it and, of course, made sure I felt it correctly and for the right things.
Thinking recently, I guess I understood that it was the desire to achieve, not the desire to out-do, better or beat others that fueled my activities and efforts and I think that's a very important part; it was for me anyway.
I'm responsible for my life and what happens in it, I suffer and benefit according to the effort I apply and the results I attain and it makes no sense to attach any importance to whether I beat others, my desire to achieve is enough.
I can certainly identify with this. In business, I always strived for perfection. Not to be better than others but to be the best I could be.
I see it so many times where a person's motivation is to out-do others, have better things, go to better places and show it all off on social media and I see it as so destructive; could people actually condition themselves to value other people's opinions over their own and use those opinions for motivation? Sadly, I think many do.
Thanks for your comment, I get the impression you were successful in business and we have the same ethos I believe, striving for continual improvement.
Becca 🌷