"Oh, you just say that because you're jealous and not part of the 1%!"
Just kidding, obviously.
For me currently, that is largely on-chain theoretical life and social transactions on blockchains like posts and comments, but it isn't used outside of this screen.
HBD has the potential of an on-chain & real-life connection. It's not easy to create, though. I'm not having much success so far. The ones who come for blogging, don't care about the crypto. The ones I hook on for transactional purpose, don't care about the blogging. One day I'll figure out how to inspire for both at the same time, as HBD is quite an awesome tool for payments, and in my case it could make for an excellent local currency.