People are more brainwashed I think, individual thought is being eradicated and people are helping it along by sitting in front of televisions, social media, computer games and so forth. People are also more selfish which I think is promoted in society to keep people spending money, the want ethos.
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A lonely person is easier to manipulate into buying things to fill a void, yes. And most social media help with that isolation, pushing products all the time and the respective images of perfect people that have it all. So, yes, people are a lot more brainwashed and will be even more over time.