https://pixabay.com/photos/vintage-cash-register-no-sale-842337/
We often identify something around us that we are unable to deal with, or that is visibly bothering us.
Why is it so difficult to accept that we don't always have to be the center of our own attention?
Why does this strong connection we have with our own survival constantly fight for us to always have the best conditions, so that if there is something we consider to be in some way a rare commodity, we want it immediately? Or why do we fantasize, almost instinctively, about doing almost anything reasonable, and often even some things that are no longer so sensible, in order to have that asset or item in our possession?
And if we look at it completely rationally, what is the probability that this object, asset, or whatever it may be, is so important that we need it? Need is something that is created from the outside.
This little trick is well known to any marketing company. First, you have to create a need. Even if that need is already covered by something that already exists, the problem has to be presented. That way, our brain, which doesn't like to take risks, will project and feel it as something problematic that cannot be left unsolved.
Then, the advertisement, or the product, good, or service, is shown as almost a miracle cure for the problem that was presented to us seconds before... Even if the probability of having to go without the solution, or of there being something else that can replace it, we will not “rest” until we buy it, try it, or have it.
The same is true for goods that are not essential. And multiple global marketing platforms use this to their advantage. Large stores offer products at incredibly low prices, so that we can potentially gain from purchasing that product or good.
What is advertised is presented as something simple and ingenious, something we clearly need in our lives to make them simpler, more comfortable, more predictable, or even longer.
This influx of oxytocin, for something we don't yet have but which reassures us, is so powerful that thousands of companies rely on this extremely strong biological connection to sell more and more to more and more users.
The democratization of markets has indeed made global development more attainable, but it has also turned every buyer into a potential producer of waste and useless items accumulated at the bottom of drawers in cabinets that are never opened or tidied up.
Free image from Pixabay.com
Translated with DeepL.com (free version)
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