Starting your brand can be the most exciting thing in the world, but not knowing your way up to the top of your career as a fashion designer can bring down the great feeling you had. The desire to have your collections in your desired shop or store can be shattered if you are not well-rooted. Everyone loves success, and I feel proud when I see people rocking the clothes that I sew; it gives me this joy that I can't express. A fashion designer, there are some challenges faced which can bring down the dream of being a renowned fashion designer that you dream to be.
Firstly, as a fashion designer, you need to have a view of how you want to position your brand in the market—that is, positioning in the market and differentiation. You need to check if your idea has a place in the market; if it does, that's awesome, but what if it's similar to those already in the market? How then did you differentiate yours from others and make it unique? Being similar to the existing ones that are flourishing isn't a crime; that means it can succeed. But to have customers and to prove it to your competitor's customers, more is expected from you.
If your idea is new in the market and it's unique—probably you designed a style that no one has sewn—and you want to advertise it to make it sell, then how do you design your market position? Having your place in the market is your decision, and this depends on how you showcase your ideas and products. You have to have one or two targeted customers, either those that appreciate luxury or those that love something simple and fast, depending on how expensive or cheap your clothing or designs are. Once you understand this, finding a way to sell your ideas won't be a problem.
Another challenge faced by fashion designers is knowing their perfect customers. As I said earlier, target a customer, the caliber of people you want to sell your sewn clothes to, or the set of people you want to patronize. You need to know how your product satisfies your customers. Knowing your perfect customers will help you position your brand in the right place to attract the right people, which will determine your success in your fashion design career. Many people fail because they channel their effort into the wrong customer and in the wrong place. You need to identify your unique selling point, look at the customers who patronize you most, and maximize your opportunities in that demography.
Business and financial knowledge is another problem faced; inadequate knowledge about the business you are going into can be a whole lot of trouble. Fashion designing requires adequate, up-to-date knowledge to keep the business going. Before going fully into fashion design, you need capital to buy the necessary equipment and tools that will aid your work and make it easier. Starting up your business with a little capital to help establish your brand is the best after having all the needed knowledge about the business.
Decision-making ability is also one of the challenges faced by fashion designers. A fashion designer who can't make decisions on his or her own will ruin his or her business. Making important decisions about your business should be your top priority. Know all the facts regarding your business, focus on the result, and ask for help when needed. No one is an island of knowledge; you can't know it all, and there will be aspects where you will need help, so don't be reluctant to ask for it.
And lastly, what is the right method to promote your business? Many fashion designers don't know the right way to promote their businesses. As a fashion designer, you don't overlook marketing and promotional elements for your business; advertising is also the soul of business. Promoting your business will help you be at the top of your career at any point in time once you remain in your place in the market and have good customer relations.
Thanks for your time and your comments will be appreciated.
I totally agree with what you have write about @rare-gem.
As a new fashion designer and owner of a new streetwear brand I have faced everything you mentioned and a lot more I can say.😅 It is really hard starting something huge like a brand from zero, you have to deal with so many different things than designing and sewing. The most difficult things I had to deal with is buying fabrics and materials in a good price and find good suppliers, it cost me a lot of time. Advertising on social media and spending so many hours there was also a difficult part for me, had to read a lot of informations about marketing.
I'm glad you find your path
Well still working on it I'm sure I will have to face much more situations but yeah thank you!
You are welcome, and I'm sure you will overcome
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Oh, beautiful tips you for there to help designers excel in their niche.
Marketing should be a priority for fashion designers, they should take advantage of all the social media handles to sell their market.
Exactly ma'am