This could be a big project, for sure... but at the moment there is only hype.
I started off buying some, just on a whim, but now with the huge spread on HE, I'm just doing arbitrage trades of the coins, since I can make an easy 30% or more per transaction just buying & selling LVL, with no headache, and no bots to compete with :-)
Trueee, it is all hype and speculation at the moment.
That's smart! Me personally I got in pretty low so I don't mind holding for the long term.
That's the beauty of the blockchain, you're free to do whatever you like with your coins :)