I really enjoy reading about your relationship with your parents. It's encouraging. I know the "it doesn't matter"-attitude not from my parents, but from people around here who came to live the rest of their lives in a cheaper place, but just wither away, not living. I'm like you in that way - every little joy counts. Make them smile once or twice is worth it. Especially when they could move to the next chapter tomorrow or even today.
Also, thanks for promoting small businesses!