Thank you!
I suppose it also bears remembering that we need to have content consumers as well as content creators, meaning that some people are just passive, as you suggest. Just like not everyone "rates" the movie they just watched on Netflix.
I admit that I am a bit "old school" in the sense that my social media beginnings were the birth of blogging, around 1998.
Definitely old school lol. Mine began around 2010, mostly around Facebook at that time. Quite a lot has changed since then, especially with the proliferation of short form content.
You're most welcome!