In a way, Hive picked up where Steem was before He-Who-Shall-Not-Be-Named purchased Steemit ... still looking for that thing that was going to cause large recognition and investment in the value of the chain and the community. We are, after all, a Steem fork, meaning that we left He-Who-Shall-Not-Be-Named but not the inherent reality of the situation that existed before he arrived. We also carried over that basic tension between people who are here because they have found a margin of survival in Steem AND Hive and people that want the rewards to stay on chain so that a certain type of investor will find it more attractive -- and OCCASIONALLY even recently, the former group of people is threatened in the struggle between bigger forces that want some things rectified in a certain way in terms of the loss of Steem and what they would like to see happen to Steem because of it.
We have determined that we are NOT STEEM. We have yet to really have a look at what the community is as opposed to what we would like it to be, what the community as a whole really needs from Hive as well as what Hive needs from it, and then have a unified message to present the world about WHAT HIVE IS. Decentralization pays no bills, not for a lot of our users, not for a lot of investors -- it is valuable, but it is limited. Onboarding is slow -- and every fight chills that process.
I don't have an answer right now .. the best I can do here is just to suggest some productive areas for questions...
I guess I see Hive as more of an infrastructure that allows anyone that wants to (and has the resources, I agree, that's important) to build here. I guess "Hive" may become a household name, but I think it's more likely that the DApps and innovations become the known thing - whether that's Actifit or the kind of thing that we're starting to build in The Ink Well. I anticipate more diversity (fabulous) as people learn how the technology can be adapted for their purposes and less concern with a homogenous one-true-way (some people will still be concerned with that, meanwhile others will move on and continue to innovate).
Thanks @deeanndmathews for the detailed Comment. I think we can all just try to do a little bit on our own part to try to increase awareness.
I agree ... each one reach one ...