I think it's more complicated than that. First, I think comparing Facebook to Hive is a very poor comparison. Most people use Facebook more like twitter, posting pictures and short content. Or they use it to interact with friends and family in a semi-private manner.
A better comparison to hive would be Wordpress or Blogger where longer form content is the norm. Those coming here from facebook and complaining probably weren't writing long posts on Facebook in the first place. Facebook also has orders of magnitude more users so engagement is easier. You can find a group on whatever hobby or topic interests you and there's likely to be tons of people to converse with. The same isn't true (yet) on hive. That's sort of a catch-22 of course. The point being that chatting about topics that interest you doesn't feel like work you should get paid for. Spending significant time creating a long form post, however, does...at least to some people.
I think hive would be far more successful going after users of blogger and Wordpress than going after users of Facebook. They really feel like completely different audiences. And then projects like Threads can go after twitter users.
Well, you make some good points @darth-azrael.
Facebook is definitely somewhat more like twitter, but it's also more of an "everything app" than twitter. Interestingly enough, LeoFinance's new "Threads" initiative seems to be going more after the twiiter audience, presumably on the assumption that it's where the "mass market" is.
Personally, I came to "Hive 1.0" as a refugee from the days of "social blogging" which was at its height between 1999 and about 2007. Hive resembles nothing so much as the blogging community I once was part of, Xanga. Which was no small potatoes, hosting over 30 million bloggers at its prime, and being a top-50 size (globally) on Alexa and Quantcast.
I always thought that was exactly the audience Hive should go after, but I think the "young turks" driving the community forward think of social blogging as dated and no longer interesting. But Hive with 30 million users? They'd pretty much $hit their pants if that happened...!
=^..^=
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I remember Xanga well. And Myspace. Facebook never really seemed like a "blogging" platform though, at least not in the way that most people use it. If you do a search for top blogging platforms, you'll see WordPress and Blogger at the top of the list followed by a whole bunch of stuff I've mostly never heard of.
What hive really needs if it want to complete with the likes of blogger and wordpress is customization. There needs to be a way that people can create "mysite.hive.com" with custom themes.