Web2 social media really fucked how people interact on the internet. It made them have short attention spans and everything is so superficial. Everyone wants clout and likes so most of them don’t really care about genuine engagement. Since Hive is a different platform that demands the user to change its old web2 habits, they don’t like it lol. Maybe someday they’ll learn that things need some effort but atm there’s still a lot of them who want to achieve their goals in an instant - which is something you could get on web2 if you create some drama or whatever.
Your advice is also what I give to people who I have invited in the past but old habits die hard so they mostly return or get active on Facebook and their excuse is not having enough comments or votes on Hive. :D
Unfortunately that is very true, that's why I don't use those for ages. Web2 users are still stuck in the like collector mentality, that is what makes then happy and they can't see how meaningless and empty the whole thing is. They are going to be forced to change and when they realize that, it'll be late.
Remember the users who quit years ago because Hive was sh*t? A good part of them is back and regretting deeply that they left back then. Coming back to Hive after a year or two is like waking up from a coma.