Well, then that should be part of the marketing proposal - not seen any results there but branding costs money and to be honest I doubt this is sth we can pay as a community especially also with no guarantee. Given I work in that industry we should really focus first on a "core story" - as a step before branding (if we need that branding at all). We need to crate the core of this community (where tech, features etc is max a little part), we need to create the value, the vision, the potential outcome for a broader non-tech audience to attract users and investors.
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We need more posts around marketing and SEO for those with the expertise to help. See comment from @dougdigital on this post with some SEO stats. I know nothing much about that.