It's important to communicate well I think, especially in this society where people generally do not. This chap is quote old and not up to date with all the latest tech stuff, so I'll go a little slower and take that into consideration.
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RE: Coffee business
Good idea. I think we take it for granted sometimes that everyone is au fait with technology. I have to remind myself often that it is not that people are Luddites, they just come from a different generation. Insightful piece btw.
Thanks for your nice comment and for your use of the word, luddites; one doesn't hear it often enough these days.