If you could answer that little conundrum it would be quite interesting.
I know why some people do what they do on social media.
The masses are just looking for distractions. They consume content. They don't generally create content.
Their consumption patterns are very valuable to marketers.
True. I think the dawn of Tik tok amplifies this. Plus people have a shorter attention span these days so writing for 20 minutes doesn't interest them. A 1 minute video does.