With regards to the Hive Ghana project, I think the people handling it really should consider marketing to businessmen too. Even the community-focused promotion they’re doing could still be used as an avenue and promotional front to attract business men and investors. After setting up the boreholes, the beneficiary communities could be taken through intensive Hive education so that they can keep benefiting via posting and advertising on Hive, while adding value at the same time.
What is it they say?
“If you give a man a fish, you feed him for a day. If you teach a man to fish, you feed him for a lifetime”.
The Hive empowers communities projects are mostly focused on villages, ignoring the marketing potential waiting to be tapped in cities. Big business men could be sensitized on buying and holding HBD for the savings APR, or even better, buying and powering up Hive and curating for curation rewards. More rewards for authors through their curation, and profit for the business themselves. Many different combinations of marketing strategies!