Abominations like these are absolutely the reason I got into reading horror. No other genre on the planet tolerates, much less encourages, rampantly illogical nonsense the way Horror does, and when something like this emerges, it's a cause for celebration!
Don't get me wrong, I enjoy my more literate and A-tier writers like King and Barker. You can't always eat junk food after all. But guys like Johnstone and Schoell are the reasons I scour second-hand stores. :)