congratulations to you and all your team that support you in this beautiful activity, what you comment on in your post is a real challenge.
Make people see chess fun, at first it seems boring to many, but when they manage to find the true meaning of the game and everything that being a chess player contemplates, the way they see chess will be different, they get excited to learn every day .
I congratulate you again because with this activity the chess family grows.
Thanks Tony and that's the idea to sell the fun part of chess.