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While the plot details of the Barney movie remain tightly under wraps, early indications suggest that the film will cater to an adult audience, though it will not carry an R rating. This approach mirrors the successful adaptation of Barbie, which gained immense popularity by engaging with adult themes while maintaining accessibility for broader audiences. As noted by Mattel executive Kevin McCain in a 2023 interview with The New Yorker, the film aims to “stay within the parameters of what Mattel is” while exploring deeper narratives.